Infomercials, normally of from 5-60 minute duration. This is an excellent way to throw off that 30-second restriction that a TV commercial puts on you. Now you’re not just trying to encourage someone to give you a call; but rather you’re attempting to offer to prospects a much more thorough look at what service or product you are offering.
Infomercials can be broadcast, of course, and local cable channels can sometimes do so fairly inexpensively. However, a more common application of an infomercial is for educational and marketing purposes, whereby a prospective customer, or often a customer who has just purchased your product or service, is now looking to find out all they can about it.
For instance, home-bound patients who purchase home care services that require them, or maybe their spouse, to help with their own care, may find a video instruction particularly helpful. It can be reviewed whenever necessary, and can be an invaluable complement to the verbal instructions offered by the home care doctor, nurse, or technician who has visited you. Besides, once your staff appears on the video as the expert, they will always remain the expert in the mind and heart of that patient.
In the same way, for instance, if you offer home renovation to assist seniors or those with special handicaps, there is nothing like an inexpensive DVD video that can be made available to prospects to show them, not only what you can do for them to make their life easier, but also how very well you do it. Everyone enjoys sitting down and watching a well-done movie, especially when the topic is one in which they have a particular vested interest.
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